APS STORIES
the ANIMATED
PATIENT
Universally inspiring content
Sometimes a single piece of content can be used to fulfil a variety of roles.
It’s a convenient, creative and cost-effective way to multi-purpose messaging for maximum effect.
THE
CHALLENGE
Our client wanted to create a series of animated patient vignettes. Each would need to engage different audiences in different contexts to stimulate and provoke discussion on case and treatment options.
THE
SOLUTION
The answer? Comprehensive, long-form, case study animations. Comprehensive, long-form animations that we carefully and strategically edited into a series of clips that ran from a maximum of 3 minutes down to 30 seconds.
- The 3-minute clips were used on exhibition stands and the website.
- 30-second clips were shown in symposia and on the website.
- Stills were used as leave pieces when Medical Science Liaison (MSL) visit customers
THE
OUTCOME
A single piece of content with multiple versions for multiple scenarios and audiences.
Costs saved, medical professionals engaged and multiple powerful messages shared - effective, all engaging and great value work.
A perfect example of a client coming to us clear in what they needed, but with a little creative input, walking away with so much more for their money.
